We wanted the data to be more “human” and more realistic, to tell the story of each designer who responded to the design census. We depicted the data by associating certain responses with certain visual forms (ie. job satisfaction to head shape), to generate monsters to show a designer’s series of responses.
We created an interactive web experience where a user can answer a set of questions taken from the AIGA design census, and watch their own personalized monster get built and see how many other designers they compare to who took the survey. At the end, they can also explore other designers in their local area. We also have a handheld print component and onboarding video to introduce the project.
To start, we looked at ways we could narrow down the 13000+ responses. We picked out particular questions we felt strongly about as a group and eliminated similar questions. We then mapped body/face features to each of the questions and their answers.
After organizing and deciding what parts of the census data we wanted to include, we created a concept presentation for how we wanted to represent the information visually.
Maddy and I created wireframes when we first thought about the layout of the website and how we could approach showing the comparison of how the number of designers like the user decreases as the user goes through the interactive site.
© katie q chen 2022