Spring 2018

AIGA Monsters

Visualization of the 13,514 2017 AIGA design census answers

Opporunity Space /

Visualize the data provided in the 13,514 answers of the 2017 AIGA design census.

We wanted the data to be more “human” and more realistic, to tell the story of each designer who responded to the design census. We depicted the data by associating certain responses with certain visual forms (ie. job satisfaction to head shape), to generate monsters to show a designer’s series of responses.

We created an interactive web experience where a user can answer a set of questions taken from the AIGA design census, and watch their own personalized monster get built and see how many other designers they compare to who took the survey. At the end, they can also explore other designers in their local area. We also have a handheld print component and onboarding video to introduce the project.

Team Members

Maddy Cha
Allissa Chan
Rachel Glasser

My Roles

Cleaning the AIGA data using
Python and coding interactive
website using with Maddy


After Effects


Feb-May 2018

Design Process


Data Analysis

To start, we looked at ways we could narrow down the 13000+ responses. We picked out particular questions we felt strongly about as a group and eliminated similar questions. We then mapped body/face features to each of the questions and their answers.


Interim Presentation

After organizing and deciding what parts of the census data we wanted to include, we created a concept presentation for how we wanted to represent the information visually.


Early Wireframe Sketches

Maddy and I created wireframes when we first thought about the layout of the website and how we could approach showing the comparison of how the number of designers like the user decreases as the user goes through the interactive site.

© katie q chen 2022